Billboard advertising – is it still effective?

digital billboard
More and more, my colleagues in the marketing department think of billboard advertising as a waste of money. After all, no one really pays attention to advertising billboards anymore, do they? The billboards can’t dance around or make noise to attract you. Besides that, most of the time you have passed them by within a minute of first seeing them. Given this, some people argue, what is the point? When I hear these kinds of opinions, however, I am sure to point out the fact that they are misguided.… Read more